Ed Jones



The year was 1967. I was 10 years old when my father invited a Shaklee vitamin salesman into our house so he could learn if vitamins were of interest to him. The salesman seemed to immediately disregard me, but I vividly remember a spark igniting within me when hearing her words that were unknown to almost everyone at the time. Statements such as, “Foods you eat daily determine much of your health and longevity,” “Lacking in nutrients causes disease to flourish,” “The level of nutrition in our diet improves everything from energy, appearance and length of life.”  

In that single hour I felt something resonate in me with every word she spoke, almost like a prophet from another land giving me some life wisdom. Now, 50 years later, I look back on my career and personal journey of becoming totally engrossed in learning nutrition and holistic health with sincere thanks to that pivotal moment when I was 10.

I have now assisted tens of thousands on their journey to health over my 40 year career utilizing the truest and honest ideas of nutrition and health that I have learned. I have a foundational belief that the human body contains the power within itself to heal any and all health issues throughout our lives if we give the body what it needs and remove what is toxic. The key is tapping into this magic pharmacy within, and that is what I hope to bring to you on The Holistic Navigator.

I will never cease my search for respected experts in the field of functional, integrative, and natural medicine that shed new light on every aspect of your health and healing. The Holistic Navigator is not offering traditional approaches found on most sites or podcasts but instead the cutting edge and wise information so desired today.



I'm incredibly passionate about natural health, holistic health, natural healing and physical fitness. I earned the title of certified nutritionist from American Health Science University and received my Associate in Arts Degree in 1978 from MTSU. I'm a professional member of the American Botanical Council, a nonprofit organization that helps people live healthier lives through the responsible use of herbs and medicinal plants. I've studied homeopathy for years and also fulfilled all membership requirements at the American College of Nutrition and currently sit as an elected member.

I've trained in German New Medicine and serve as an active member of the Vitamin D council, official and current member of the PMAI. I've had personal interactions with many of today's leading experts on natural health including Jack Lalanne, Ewan Cameron, Dr. Low Dog, Dr. Axe, Dr. Tori Hudson, Dr. Ajemar, Bernard Jensen, Richard Passwater, Dr. Oz, Dr. Perlmutter, Dr. Tinney, Dr. Sally Byrd, Dr. Mercola, Earl Mindell, Dr. Teitelbaum, Dr. Jeffrey Balnd and Dr. Weil.

Fitness is a great personal passion and I've set many personal records throughout my life, including an unofficial world record for 285 chin ups in one hour in 2004. I've co-authored the book "Ways to Improve Your Health" and have written four ebooks including "Sick and Tired of Being Sick and Tired", "No More Restless Nights", "Simple Steps to Restoring Healthy Sleep Patterns" and "The Health Dangers of NOT Supplementing for Athletes."

I opened one of the first health stores in Chattanooga in 1979. Nutrition World has been an incredible journey that has been both challenging and extremely rewarding. We're currently in the process of expanding our location and services into a fully functioning wellness center. We currently offer licensed counselors, chiropractic care, yoga classes, licensed massage therapy, personal training, thermography and frequent lecture at our location. We'll soon be adding a wellness clinic with a licensed nurse practitioner and wellness consultation staff. Nutrition World was recently voted as "Vitamin Retailer of the Year" in 2018 by Vitamin Retailer Magazine.

In 2016 I created one of the most balanced macronutrient protein bars on the market today, the ZUNTA bar and is currently being sold throughout the United States.

I also currently host a radio show, Vital Health Radio, with Dr. Christopher Greene, Chief of Staff at Memorial Hospital and strive to continue to grow my written, audio and video database to share with anyone interested in improving their own health.


Owner/operator Nutrition World
1979 - present

ZUNTA Bar Owner/operator
2016 - Present

vital health radio host
2018 - Present

general aviation/taildragger pilot
2010 - present

Founder of brio integrative health
2018 - present